The WhatsApp section under Interactions lets you create pre-approved message templates and run targeted messaging campaigns to your users over the WhatsApp Business API. It sits in the ENGAGEMENTS group in the left-hand navigation, alongside Instagram, Messenger, Email, and Voice Campaigns.
The WhatsApp channel is organised into two areas:
Templates: Create, manage, and track pre-approved message formats used for outbound messaging. Templates support headers, formatted body content with variables, footers, and interactive buttons, and must be approved by Meta before they can be used.
Campaigns: Send your approved templates to selected user groups, schedule delivery or send instantly, control delivery with batching, and track performance metrics such as sent, delivered, read, and failed.
Campaigns require approved WhatsApp templates and valid user consent for compliance, so it is recommended to create and get your template approved before building a campaign.
Last updated